Media Advisory

 

North Pole Network (NPN) Television Unveils Programming on November 18, 2004.

 

News Conference and Photo Opportunity to Take Place at Memorial City Mall, Houston, Texas.

 

Details about the North Pole Network Television children’s programming will be revealed to more than 200 kids, their Moms and Dads, and Memorial City Mall shoppers at the Memorial City Mall Santa Claus feature display presented by World Wide Photography.

 

Tim Dillard of Dillard Local Branding, one of the creators of NPN, and Jeff Angelo, (a.k.a. Skip Sleighme) one of the owners of World Wide Photography and co-creator of NPN will be on hand to present the innovative children’s programming that incorporates novel marketing concepts and retail advertising opportunities. 

 

Where:              Memorial City Mall, Houston, TX  (at Gessner and Katy Freeway)

 

NOTE:  Media please use Southwest Mall entrance (Gessner near California Pizza Kitchen)

 

When:               November 18, 2004   - 10 AM  (additional photo opportunities may be set earlier)

 

Who:                 Characters from NPN shows will be on hand, including Chef Scotty Campbell, Roving Reporters Wolf Blitzen and Skip Sleighme, Snowflake the Bear, Santa's helpers, and the Memorial City Mall’s own Santa’s Reindeer.  A special surprise guest is planned for the kids.

 

Programs:         Thumb Puppet Theater – hilarious Thumb Pirate antics

SNN News – parodies of holiday news and features

Holiday Cooking with Scotty Campbell – holiday recipes you can make with the kids

'Toons for Tots – cartoons hosted by talking baby, J. Howard Dagsworth III

The Movie Guys – Nick and Jake, introduce Christmas movie classics and many more....

 

Malls:               List of Malls carrying the North Pole Network Television in association with Santa Claus displays

can be viewed at www.northpolenetwork.com/media-relations/

 

Contacts:           For NPN Television and Dillard Local Branding

                        Jackelyn Viera Iloff

                        713 254-2284    

                        jackelyn@dillardlocalbranding.com

 

For Memorial City Mall

Sherry Burton 713 827-8031 ext. 217

or

Lauren Mrofka 713-523-7900

 

Dillard Local Branding: DLB is an independent full service marketing company that specializes in growing local and regional businesses by using innovative, proprietary local branding techniques customized for each client. The firm’s strategies include forward and backward integration of media ownership and production services along with sponsorship sales - all on behalf of its client base. DLB has offices in Houston and Dallas. The highly acclaimed award winning team of the Unknown Ads Guys are a part of DLB. Client industries include retail malls, homebuilders, real estate developers, food services, churches, automotive franchises, sports, and entertainment. Please visit the DLB website for more information: www.dillardlocalbranding.com

World Wide Photography: WWP was established in 1998 as an event photography alliance specializing in holiday photography. It has more than 2000 employees and operates in more than 170 malls across the United States making it the fourth largest company of it’s kind in the world. WWP has offices in Toledo, Ohio, and Houston, Texas. Please visit the NPN website: www.northpolenetwork.com/home.html

 

Memorial City Mall, West Houston’s premiere shopping venue, completed a $300 million plus renovation in November 2003, which represents one of the most extensive new urbanism retail development projects in the city’s history. A must-see addition to Houston retail architecture and design, many of Memorial City Mall’s stores were created and remodeled with striking, two-story streetscape entrances arranged along indoor shopping boulevards. Memorial City Mall offers shoppers 1.9 million square feet of retail space, featuring six department stores including Dillard’s, Foley’s, Lord & Taylor, Mervyn’s, Sears and Target, as well as 125 specialty stores ranging from Abercrombie to Z Gallerie. Memorial City Mall features an upscale shopping, dining and entertainment environment that offers a complete family shopping experience with a Venetian-style, double-decker carousel; a custom-designed, 28-foot PlayCastle for kids; valet parking; and a NHL-sized Hockey and Ice Skating Arena bordered by a six-story stone fireplace. For more information on Memorial City Mall, please call 713 827-8031 ext. 217.

 

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